10 Best Practices for Social Media Marketing Success

* You can contact the presenters via email: Michael Reed (email link), and Leire Bascaran (email link)


Navigate to different topics in this panel discussion


This webinar will be hosted online on November 18, 2014 at 8PM EST by Polyphonic.org. To attend, you’ll need a computer (or smart device – read more here) and a good internet connection. Register in advance to get email reminders and a direct link to join the webinar on November 18 (feel free to join 5-10 minutes before the start time). You’ll be automatically muted during the webinar but feel free to ask questions during our live Q&A session at the end. Please email us at info@polyphonic.org with any questions or concerns.


Whether you are a freelance musician, band leader, or nonprofit CEO, social media marketing is essential in today’s high-tech, fast-paced world. Invest one hour with Leire Bascaran (Brand Networks, Xerox) and Michael Reed (Eastman School of Music) to discover the ten best practices for personal branding through social media that will help enable your career success.

mike-740x420Michael Reed is a marketer, web designer, video producer, tech savvy musician, and Arts Leadership Program instructor who teaches musicians how to incorporate technology into their brand. Michael holds a bachelors degree in Music Business and is a 2015 MBA candidate at the Simon Business School, University of Rochester. As the Assistant Director of the Center for Music Innovation and Engagement at the Eastman School of Music, Michael leads a team in the development and marketing of all online music theory courses (eTheory) for ESM’s Institute for Music Leadership.

headshot(1)Leire Bascaran is a young professional in the Rochester Area. She currently works for Brand Networks as a Senior Social Analyst. In her previous role she worked at Xerox as a Marketing Manager driving the Social Media Program in which she was tasked with training the sales team and other internal organizations on how to best leverage LinkedIn and how to optimize your profile. Leire recently graduated from the Simon School of Business with an MBA, concentrating in Marketing and Strategy and she has a Bachelors of Commerce from McGill University in Montreal Canada.

About the author

Kristijan Bogdanovski