Archive - July 3, 2014

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Can We Sell Classical Music By Making it “Cool”?

Can We Sell Classical Music By Making it “Cool”?

I was recently notified about an upcoming webinar being put on by APAP (Association of Performing Arts Presenters) called “The Classical Music ‘Cool’ Factor.”  It includes the following discussion topics: Show today’s audiences the importance of classical music Make contemporary repertoire meaningful Learn from past successes and challenges I thought about it, and it raised[…]

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