Author - Michael Drapkin

1
It’s A Pitch
2
Can We Sell Classical Music By Making it “Cool”?
3
The Commoditization of Orchestra Musicians
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The Rise of the Industrial Clarinetist
5
An Indexed Financial Model for Symphony Orchestras

It’s A Pitch

This post first appeared in Symposium, the journal of the College Music Society.  It is reprinted here with permission. I’ve had two careers in my lifetime: as a symphony orchestra clarinetist and as a technology executive. One of the advantages these dual careers have given me has been the ability to apply my business experiences[…]

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Can We Sell Classical Music By Making it “Cool”?

I was recently notified about an upcoming webinar being put on by APAP (Association of Performing Arts Presenters) called “The Classical Music ‘Cool’ Factor.”  It includes the following discussion topics: Show today’s audiences the importance of classical music Make contemporary repertoire meaningful Learn from past successes and challenges I thought about it, and it raised[…]

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