My take on simple advice from David Lang about how to build a career in music.
No one can predict what your career will be. But if you approach it as a creative work – just as you would if it were a piece of music – you’ll make something that works for you and is innovative. My final piece of advice: aim for a situation in which every day not only plays to your strengths, but also is different in challenging ways that take you out of your comfort zone.
You’re naturally focused on starting a career in music. Have a life outside music, develop secondary interests, and encounter new ideas. Work that expresses who you are comes out of the unique experiences that you cultivate for yourself, and those experiences are richest when they are wide-ranging.
Disagreements and conflicts between people working together shouldn’t be avoided. Differences of perspective (where conflicts arise) are essential to creative and innovative solutions.
Big coastal cities like NYC and LA are where so much creation of new art happens. That’s beginning to change and I’m planning for AWS to change along those lines too.
The Spektral Quartet released a very slick promo video for an upcoming multimedia show. See it for yourself here http://youtu.be/j1FEofUX0rc. This is probably the direction we’re all headed in for promotion and for engaging audiences beyond the concert, and it’s a great tool. But it’s costly. Is it worth it?
Ensemble Dal Niente put on “The Party” curated by Marino Formenti in Chicago. It was in an open space in the middle of the city and lasted 6 hours. And it worked – for reasons that were unexpected.
Audience engagement means that the audience has to���and wants to���play a certain role, just as the performers do.
A recent innovation is “tweet seats”: reserved seating at the back of the hall for people who want to stay connected to social media during a concert. Bad idea.