Archive - August 20, 2014

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The NFL jumps the shark

The NFL jumps the shark

While this story doesn’t have an exact analogy in our business, it’s nonetheless revealing of a phenomenon that has begun to appear in our field: The NFL reportedly asked Katy Perry, Rihanna and Coldplay, their top choices to play the 2015 Super Bowl Halftime Show, if they would be willing to pay the league in[…]

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