Archive - July 27, 2011

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Guest Bloggers: Quartetutopia by Nicholas Kitchen
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What Is a Brand and Is Yours a Good One—Key Measures of Success

Guest Bloggers: Quartetutopia by Nicholas Kitchen

[Nick Kitchen is the founding first violinist of the Borromeo Quartet, ensemble in residence at NEC. In addition to receiving the Artist Diploma from NEC, the quartet has gone on to win the 2007 Avery Fisher Career Grant, Lincoln Center’s … Continue reading

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What Is a Brand and Is Yours a Good One—Key Measures of Success

The ultimate measures of success are trial and repeat, and the buyer is the final judge. If a manufacturer of just about anything, from dishwashing detergent to automobiles, gets you to try their product, and you are satisfied and return to purchase again, that is success.  Using a music example, let’s say you get a […]

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