Archive - July 16, 2011

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What Is a Brand and Is Yours a Good One – Brand Image Associations

What Is a Brand and Is Yours a Good One – Brand Image Associations

It’s important to understand image.  Your brand exudes a certain image and is made up of the following: Tangibles & Intangibles[i] Tangible—Can you play accurately?  Do you show up on time?  Are you a good sight-reader? Intangible—Do you have a beautiful sound?  Are you musical?  Do you make the notes come alive?  Do you add […]

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