{"id":23686,"date":"2026-09-17T12:33:58","date_gmt":"2026-09-17T16:33:58","guid":{"rendered":"https:\/\/www.esm.rochester.edu\/sibley\/?p=23686"},"modified":"2026-09-29T10:16:27","modified_gmt":"2026-09-29T14:16:27","slug":"cellobello","status":"publish","type":"post","link":"https:\/\/www.esm.rochester.edu\/sibley\/2026\/09\/cellobello\/","title":{"rendered":"CelloBello"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><p>[vc_row css=&#8221;.vc_custom_1784746060484{border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 20px !important;padding-bottom: 30px !important;border-top-style: solid !important;border-bottom-style: solid !important;border-color: #313030 !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_single_image onclick=&#8221;custom_link&#8221; image=&#8221;{&#8220;23687&#8220;:{&#8220;url&#8220;:&#8220;https:\/\/www.esm.rochester.edu\/sibley\/files\/V06-CelloBello.pdf&#8220;,&#8220;title&#8220;:&#8220;&#8220;,&#8220;target&#8220;:&#8220;_blank&#8220;,&#8220;rel&#8220;:&#8220;&#8220;}}&#8221; img_size=&#8221;medium&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1790611875634{padding-top: 40px !important;}&#8221;]CelloBello.com is an online educational resource, started by Paul Katz, for both amateur and professional cellists. Review partnerships, organizational changes, as well as basic audience analytics for the website, while exploring how to support the costs of expansion.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.esm.rochester.edu\/sibley\/files\/V06-CelloBello.pdf\" target=\"_blank\" rel=\"noopener\">Download Case Study<\/a><\/p>\n<p><a href=\"https:\/\/www.esm.rochester.edu\/sibley\/files\/V06-CelloBello-TN.pdf\" target=\"_blank\" rel=\"noopener\">Download Teacher Notes<\/a>[\/vc_column_text][vc_empty_space height=&#8221;52px&#8221;][vc_separator border_width=&#8221;1px&#8221; el_width=&#8221;50&#8243; css_animation=&#8221;none&#8221;][vc_empty_space height=&#8221;100px&#8221;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1789409591585{margin-top: 40px !important;padding-top: 40px !important;}&#8221;]<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.esm.rochester.edu\/sibley\/eastman-case-studies\/\">\u25ba View All the Case Studies.<\/a><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1784746079820{margin-top: 60px !important;padding-top: 20px !important;border-color: #2A2929 !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;Capital: Funding &amp; Foundations, Marketing &amp; Audience, Mission &amp; Opportunity&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;.vc_custom_1789662476332{margin-top: 40px !important;padding-bottom: 20px !important;}&#8221;][vc_basic_grid item=&#8221;23477&#8243; post_type=&#8221;post&#8221; max_items=&#8221;-1&#8243; items_per_row=&#8221;4&#8243; style=&#8221;pagination&#8221; items_per_page=&#8221;4&#8243; arrows_design=&#8221;vc_arrow-icon-arrow_06_left&#8221; element_width=&#8221;3&#8243; grid_id=&#8221;vc_gid:1790611855550-30a53431-28df-8&#8243; taxonomies=&#8221;76, 72, 67&#8243; offset=&#8221;0&#8243; paging_animation_in=&#8221;none&#8221; paging_animation_out=&#8221;none&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>CelloBello.com is an online educational resource, started by Paul Katz, for both amateur and professional cellists. Review partnerships, organizational changes, as well as basic audience analytics for the website, while exploring how to support the costs of expansion.<br \/>\n&nbsp;<\/p>\n<hr\/>\n<p><a href=\"https:\/\/www.esm.rochester.edu\/sibley\/files\/V06-CelloBello.pdf\" target=\"_blank\" rel=\"noopener\">CelloBello<\/a><\/p>\n","protected":false},"author":276,"featured_media":23687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"single-no-separators","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[76,72,67],"tags":[],"coauthors":[3],"class_list":["post-23686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-capital-funding-foundations","category-marketing-audience","category-mission-opportunity"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.esm.rochester.edu\/sibley\/wp-json\/wp\/v2\/posts\/23686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.esm.rochester.edu\/sibley\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esm.rochester.edu\/sibley\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esm.rochester.edu\/sibley\/wp-json\/wp\/v2\/users\/276"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esm.rochester.edu\/sibley\/wp-json\/wp\/v2\/comments?post=23686"}],"version-history":[{"count":3,"href":"https:\/\/www.esm.rochester.edu\/sibley\/wp-json\/wp\/v2\/posts\/23686\/revisions"}],"predecessor-version":[{"id":24290,"href":"https:\/\/www.esm.rochester.edu\/sibley\/wp-json\/wp\/v2\/posts\/23686\/revisions\/24290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esm.rochester.edu\/sibley\/wp-json\/wp\/v2\/media\/23687"}],"wp:attachment":[{"href":"https:\/\/www.esm.rochester.edu\/sibley\/wp-json\/wp\/v2\/media?parent=23686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esm.rochester.edu\/sibley\/wp-json\/wp\/v2\/categories?post=23686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esm.rochester.edu\/sibley\/wp-json\/wp\/v2\/tags?post=23686"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.esm.rochester.edu\/sibley\/wp-json\/wp\/v2\/coauthors?post=23686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}