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soundSCAPE: Competitive Advantage in Diversity


Established in 2005, soundSCAPE is an annual contemporary art music festival, which has been hosted at various locations in Italy. With over fifty composers and performers enrolled each summer, soundSCAPE provides a special experience for amateurs and young professionals that emphasizes collaboration and the artistic process. Launched single-handedly by pianist Nathanael May, the festival has grown substantially and has undergone changes to its organizational structure. This case examines some of the major institutional
hurdles for the soundSCAPE festival, including its relocations, incorporation, and changes in leadership. The values of collaboration and inclusivity are identified as key competitive advantages for soundSCAPE.
The case concludes by asking the reader to create diversity initiatives for the festival in light of these competitive advantages.

Author: Kevin Holzman
Published: Volume 5, Fall 2018
Details: PDF Download – 10 pages plus Appendices
ISSN: 2475-4994

Teacher’s Instructions and Notes

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Case Study Methodology

Eastman Case Studies for classroom use have three key attributes:

1. They offer an issue encountered by management in music administration, which demands a resolution or action.

2. They put the student into the business situation, creating an immersive experience that will sharpen student judgement and acumen for similar circumstances.

3. They are presented as chronologically compact scenarios, keeping to facts that bear on the case, and minimizing long histories and extraneous stories about musical arts organizations. The cases shine a light onto particular business problems and are packaged concisely for student learning.