Pegasus Early Music and Younger Audiences
Pegasus Early Music is the only concert presenter of early music in western New York. Its administration has noticed the steady aging of its audience. Students will evaluate Pegasus’s current marketing initiatives to lure the next generation of patrons and recommend new ideas for the early music series to reach a younger adult segment.
Author: Blaire K.S. Koerner, ed. Michael A. Anderson
Published: Volume 1, Summer 2016
Details: PDF Download – 10 pages plus Appendices
Teacher’s Instructions and Notes
Never utilized a case study before? Each study has the option of coming with teaching instructions on how to use the case study and specific discussion notes to help direct the classroom conversation.
Case Study Methodology
Eastman Case Studies for classroom use have three key attributes:
1. They offer an issue encountered by management in music administration, which demands a resolution or action.
2. They put the student into the business situation, creating an immersive experience that will sharpen student judgement and acumen for similar circumstances.
3. They are presented as chronologically compact scenarios, keeping to facts that bear on the case, and minimizing long histories and extraneous stories about musical arts organizations. The cases shine a light onto particular business problems and are packaged concisely for student learning.