Pegasus Early Music and Younger Audiences


Pegasus Early Music and Younger Audiences


SKU: EastmanCaseStudies-Pegasus-RC15900

Pegasus Early Music is the only concert presenter of early music in western New York. Its administration has noticed the steady aging of its audience. Students will evaluate Pegasus’s current marketing initiatives to lure the next generation of patrons and recommend new ideas for the early music series to reach a younger adult segment.

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