Pegasus Early Music and Younger Audiences
Pegasus Early Music is the only concert presenter of early music in western New York. Its administration has noticed the steady aging of its audience. Students will evaluate Pegasus’s current marketing initiatives to lure the next generation of patrons and recommend new ideas for the early music series to reach a younger adult segment.
Teacher’s Instructions and Notes
Never utilized a case study before? Each study has the option of coming with teaching instructions on how to use the case study and specific discussion notes to help direct the classroom conversation.