My House is Your House: Groupmuse’s Revival of Chamber Music
Returning chamber music to its intended domestic setting, Groupmuse provides high-caliber musical events for surprisingly young audiences in intimate listening environments. Propted by an external study of the organization, Bodkin is considering rolling out Groupmuse into the Los Angeles market. Without contacts and staff in Los Angeles however, the CEO is concerned that expansion into this market would mean losing a grip on the tightly managed nature of Groupmuse. This case explores the philosophy behind Groupmuse and the rationale to expand into new markets, concluding by challenging the reader to consider a process by which growth of the business could occur.
Author: Michael A. Anderson
Published: Volume 3, Summer 2017
Details: PDF Download – 7 pages plus Appendices
Teacher’s Instructions and Notes
Never utilized a case study before? Each study has the option of coming with teaching instructions on how to use the case study and specific discussion notes to help direct the classroom conversation.
Case Study Methodology
Eastman Case Studies for classroom use have three key attributes:
1. They offer an issue encountered by management in music administration, which demands a resolution or action.
2. They put the student into the business situation, creating an immersive experience that will sharpen student judgement and acumen for similar circumstances.
3. They are presented as chronologically compact scenarios, keeping to facts that bear on the case, and minimizing long histories and extraneous stories about musical arts organizations. The cases shine a light onto particular business problems and are packaged concisely for student learning.