Astral Artists: Preparing Tomorrow’s Musicians
Astral Artists is a Philadelphia-based organization that mentors classical musicians early in their performing careers. Situated in an increasingly competitive environment for the arts, Astral is currently working to develop new audiences while training artists to succeed in today’s market. In 2017, the organization launched a new series that pairs live music with specially curated dining experiences. The staff is now looking for additional ways to diversify its programming and reach new demographics, all while giving artists valuable performing and learning opportunities. This case asks readers to brainstorm nontraditional events that Astral could design for its artists. Through this process, students must consider marketing strategies and logistics as they craft programs to engage new audiences.
Author: Myles Boothroyd
Published: Volume 5, Fall 2018
Details: PDF Download – 10 pages plus Appendices
Teacher’s Instructions and Notes
Never utilized a case study before? Each study has the option of coming with teaching instructions on how to use the case study and specific discussion notes to help direct the classroom conversation.
Case Study Methodology
Eastman Case Studies for classroom use have three key attributes:
1. They offer an issue encountered by management in music administration, which demands a resolution or action.
2. They put the student into the business situation, creating an immersive experience that will sharpen student judgement and acumen for similar circumstances.
3. They are presented as chronologically compact scenarios, keeping to facts that bear on the case, and minimizing long histories and extraneous stories about musical arts organizations. The cases shine a light onto particular business problems and are packaged concisely for student learning.