After Monetization: The New Recording Landscape for Artists
This case study examines some perspectives of the recording industry, particularly as it relates to musicians navigating the new landscape heavily impacted by digital service providers. The study investigates digital streaming models, surveys traditional record labels, and brings in a contrasting model that offers recording artists a chance to cultivate relationships with a close circle of patrons. The case concludes with consideration of what the industry presents to a performer committed to a musical niche.
Author: Michael A. Anderson
Published: Volume 3, Summer 2017
Details: PDF Download – 9 pages plus Appendices
Teacher’s Instructions and Notes
Never utilized a case study before? Each study has the option of coming with teaching instructions on how to use the case study and specific discussion notes to help direct the classroom conversation.
Case Study Methodology
Eastman Case Studies for classroom use have three key attributes:
1. They offer an issue encountered by management in music administration, which demands a resolution or action.
2. They put the student into the business situation, creating an immersive experience that will sharpen student judgement and acumen for similar circumstances.
3. They are presented as chronologically compact scenarios, keeping to facts that bear on the case, and minimizing long histories and extraneous stories about musical arts organizations. The cases shine a light onto particular business problems and are packaged concisely for student learning.