In a recent edition of the “You’ve Cott Mail” email newsletter, Thomas Cott profiled an interesting article about personalization trends in our society. You’ve undoubtedly noticed this – people want an increasingly personalized experience, from personalized news to curated clothing and food choices. It is interesting to consider how the idea of personalization might effect music and how we present concerts, distribute recordings, sell sheet music, etc. Read about the trends here and let us know what you think – do you think personalization trends apply to classical music? How can we make classical music offerings more personalized?
About the author
Steve Danyew is a composer, saxophonist, teacher, and arts administrator based in Rochester, NY. Danyew composes works for chamber ensembles, large instrumental ensembles, choirs and more, and currently serves as Managing Editor of Polyphonic.org. His music has been hailed as “startlingly beautiful” and “undeniably well crafted and communicative” by the Miami Herald, and has been praised as possessing “sensitivity, skill and tremendous sophistication” by the Kansas City Independent. Steve received a B.M. cum laude, Pi Kappa Lambda from the Frost School of Music at the University of Miami and holds an M.M. in Composition and Certificate in Arts Leadership from the Eastman School of Music.