Greg Sandow interviews James Undercofler Aug 04 2008 Browse archives for August 04, 2008 Russell Rybicki All posts from Russell Rybicki Posted in Spread the love Annotations Navigate to different topics in this interview Introduction – 0:00 How do you like it? – 0:43 Running the Eastman School of Music and the Philadelphia Orchestra – 1:42 Music faculty and orchestral musicians – 2:26 Differences – 2:38 A sense of urgency – 3:17 The audience reaction – 3:30 A new audience age – 3:50 Artistic planning – 4:14 Long-range planning – 5:09 Sandow on strategic planning – 5:43 Segmentation strategy – 6:43 Audience preference study – 7:56 Single tickets buyers and audiences for other cultural events – 8:59 9:31 – Most single ticket buyers do not return – 9:31 The apathy of the single ticket buyer – 10:25 The Post-Subscriber model – 11:29 Seat share – 12:14 Segmentation strategy – 13:06 The music director as an artistic partner – 14:12 Artistic planning done in a group process – 14:40 Relationship between the musicians and the management – 16:08 Negotiating a new contract – 16:22 Changes in the Philadelphia Orchestra organization – 17:52 The president and CEO position – 18:47 Musical decision making and the role of the musician – 20:16 An example – 22:01 Boundaries – 22:28 2:45 – Artistic planning – 22:35 The marketing department – 22:59 Example: The Metropolitan Opera – 24:43 Ambitious programming – 26:07 After-concert concerts – 26:38 The younger audience – 27:43 Marketing and advertising – 28:24 Viral marketing – 29:02 Closing – 29:20
