Christopher Stager, of CRStager marketing & audience development, was amazed to learn that the Milwaukee Symphony’s two October performances of Bartok’s opera Bluebeard’s Castle, were sold out events. He had thought that they would sell moderately, at best. However, stunning set designs by renowned glass artist Dale Chihuly and a special grant from the Wisconsin Department of Tourism helped them turn the concerts into an event.
So in November, Chris met with Susan Loris, VP Marketing & Communications, and Sarah Hogan, Associate Director of Marketing, to learn more about their marketing plan and how they engineered such a successful outcome. The following are edited excerpts from their conversation.Read More