Orchestra Taps an Unlikely Revenue Stream

It’s a beer bottle orchestra, and it’s not a bad idea on lots of levels: It humanizes the orchestra, makes the players seem “normal,” gives the orchestra some media exposure and hopefully brings in some money to the coffers. Doesn’t about every mid-size city and larger have a favorite local beer? Note to orchestra marketing directors, look for partnership opportunities. So–Here’s the Melbourne Symphony Orchestra, conducted by Cezary Skubiszewski, playing the Victoria Bitter beer commercial theme song on bottles of VB.

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Ramon Ricker

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