Joel Luks

Instructor of Arts Leadership



Joel Luks is a communications consultant with expertise in content marketing and social media strategy. He works with a wide range of clients—from global brands to mid-size enterprises to solo entrepreneurs—to create integrated marketing strategies that connect entities with target markets. As principal and director of brand marketing for Texas-based, integrated communications firm CKP, Luks has supported the agency’s growth from a small operation to a robust, experienced team winning 50+ awards in digital marketing, multimedia content, public relations, research, corporate social responsibility and event promotion from institutions such as the American Marketing Association, Public Relations Society of America and Association of Marketing and Communication Professionals.

Luks is also an adjunct professor for the University of Houston’s Master of Arts Leadership Program as part of the Kathrine G. McGovern College of the Arts, where he teaches marketing and communications to the next generation of arts and entertainment professionals. As part of the MBA-type degree, he also mentors and coaches degree candidates through their capstone practical projects that serve as launching pads into creative careers. As an educator and thought leader, Luks has been a keynote speaker and has led classes, panels and hands-on workshops for Rice University, Eastman School of Music, University of St. Thomas, University of Houston-Downtown, Sales and Marketing Executives Association (SME) Digital Forum Puerto Rico, MassChallenge, Da Camera of Houston, Young Audiences of Houston and Fresh Arts, among others.

Before joining CKP, Luks was the arts and entertainment editor, classical music critic and video strategist for CultureMap Houston, a lifestyle digital publication that quickly gained marketshare and expanded across the Lonestar State. He is also a regular contributor to Houston’s CBS affiliate through special content partnerships, first with CultureMap and today with 365 Things to Do in Houston, a digital resource that reveals the city’s hidden gems. In his editorial role, Luks published more than 500 articles and produced more than 450 segments for online platforms and broadcast. Luks’ innovative and unapologetic reporting style and strategic management of social media engagement helped the publication reach record-breaking traffic numbers.

Luks earned a Bachelor of Music and a Performer’s Certificate in flute from the Eastman School of Music at the University of Rochester (’99), studying with Bonita Boyd and graduating magna cum laude. As a recipient of a Catherine Filene Shouse Fellowship, Luks was part of the inaugural Arts Leadership Program cohort. Through the then-experimental program, he gained professional skills and experience in arts-in-education, community engagement, marketing and public relations, volunteer management, audience participation and nonprofit management. 

Luks continued his music studies at Rice University’s Shepherd School of Music, completing his Master of Music degree under the tutelage of Leone Buyse. At Rice, Luks launched a community relations program bringing underserved elementary school children to Rice and curating programs with strong curriculum connections that extended classroom learning. Additionally, Luks worked with community organizations, senior citizen homes and the Texas Medical Center to underwrite enriching music programs for diverse audiences. Luks was a fellow at the Aspen Music Festival and School, Chautauqua Institution School of Music, American Institute of Musical Studies in Graz, Austria, and American Russian Young Artists Orchestra.

Luks is passionate about the importance of the arts in society, education and sustainability. He has served on the boards of the River Oaks Chamber Orchestra, Urban Harvest and Fresh Arts. In his free time, Luks is an avid yogi and a certified Zumba instructor.