Amy Blum has earned a reputation as a creative, energetic, and highly experienced public relations and media specialist, writer, publicist, marketing strategist, and entrepreneur with a proven record of diverse media placement.
Her experience in branding development has successfully translated client brands into revamped collaterals with messaging consistency across all communication platforms. She collaborates regu-larly with designers to write and edit content for website and marketing materials. She is responsi-ble for client social media including blogs, eNews, Facebook, Twitter, and Instagram. A skilled writer and editor—and a whiz with the iPhone camera—Amy’s writing and photos have been pub-lished in magazines, newspapers, and websites.
Amy is known and respected for her diverse clientele. In the arts, she has successfully publicized soloists, chamber ensembles, orchestras, recordings, music festivals, art galleries, multi-cultural performance pieces, record labels, and composers. Among them are Rochester Contemporary Art Center (RoCo) fivebyfive, Muir String Quartet, composer Joan Tower, d’Note Records, Summit Records, Pro Musica Chamber Orchestra (OH), Jacksonville Symphony, and Music in Owatonna at the Gainey Center (MN), plus recordings by composer David Mallamud, the Kandinsky Trio, and Manhattan Transfer vocalist Cheryl Bentyne.
Additional current and recent clients include Friends of Ganondagan (Native American), Children Awaiting Parents, Rochester Contemporary Art Center, EquiCenter, Northeast Organic Farming Association of NY (NOFA-NY), author David Seaburn, Ocean Crawler Watch Company, Walnut Hill Carriage Driving Competition, artist Peter Jemison, Minneapolis Guitar Quartet, the Stuart Horse Trials, Classics for Kids Foundation, Blackfish Brigade: Voice of the Orcas, Bodymind Float Center, and Leadership Coaching, Inc. She also works with Tipping Point Communications in Rochester, NY.
As Rochester Philharmonic public relations director (2006-2010), she created and implemented the organization’s public relations and media communications plan, averaging $1 million worth of pub-licity annually. She also was responsible for writing and managing their award-winning annual re-port.
Amy served as the Eastman School of Music’s national publicist from 2001-2005, and, as an ad-junct lecturer, continues to teach the annual Eastman Arts Leadership Program course “Arts, Me-dia, and Promotion,” working closely with young collegiate professionals. She also has lectured at the school on “Image & Identity,” “Arts Management & Publicity,” and “Alternative Careers in Music.” She appeared as a panel participant on strategic marketing at Eastman’s Symposium on Popular Music, taught a course in entrepreneurial skills, and was a guest speaker for the Digital Portfolio class. At Nazareth College, she re-designed and taught “Exploring Arts Administration” in the music business program, and has been a guest speaker for Fifth House Ensemble’s Fresh Inc. Festival, Virginia Tech, the University of Rochester, Nazareth College, and the Round Top (TX) summer music festival.
Amy graduated magna cum laude from SUNY Buffalo with a bachelor’s degree in music. She be-gan an arts management business working in cooperation with General Arts Management Inc. (To-ronto), and later with Shaw Concerts (New York), subsequently establishing her public relations business as an outgrowth of this work.