October 11-14 2012
We celebrated the 15th year of ALP during Eastman Weekend in October 2012.
Included were a series of special events that focused on ALP alumni.
See the rest of the photos from the weekend here
Schedule of ALP Events
Hotel Accommodations
Eastman Weekend home page
Schedule of Events
Friday, October 12 5:00 pm 6:15 pm Catherine Filene Shouse Arts Leadership Program
15th Year Anniversary Bash
Saturday, October 13 1:00 pm 3:00 pm ALP Workshop: Putting Your Audience Center Stage
featuring fifth house ensemble
Sunday, October 14 10:00 am 11:30 am ALP Tabletalk: Paths & Choices in Your Music Career
Catherine Filene Shouse Arts Leadership Program 15th Year Anniversary Bash
Friday, October 12, 5:00 - 6:15 pm
Wolk Atrium in the new Eastman East Wing under the Dale Chihuly glass sculpture
Alumni, current students, administrators and intern supervisors past and present join in this special celebration.
Event is restricted to ALP alumni, current students and specially invited guests.
Registration required by Monday, October 1Photo Slideshow from the Weekend
ALP Workshop: Putting Your Audience Center Stage - featuring fifth house ensemble
Saturday, October 13, 1:00 - 3:00 pm
Eastman East Wing 415 (new rehearsal hall)
As classical musicians, much of what we focus on has to do with crafting programs. Mostly Mozart? Basically Beethoven? Russian Night? Symphony…Fantastic! We know how to create thematic connections between musical works, but is that what it takes to engage new audiences in our art? Join us as members of the innovative Chicago-based chamber group, fifth house ensemble, lead the group in exploring new ideas and models in which the audience is the focus not just in messaging, but in program design.
Event open to all Eastman Weekend registrants and current Eastman students & faculty.
Free, but registration required by Friday, October 5 to alp@esm.rochester.eduPutting Your Audience Center Stage Slides
Photo Slideshow from the Weekend
Fifth House Ensemble is an innovative chamber group based in Chicago.
Their executive director is ALP alum Melissa Ngan Snoza
ALP Tabletalk: Paths & Choices in Your Music Career
Sunday, October 14, 10:00 - 11:30 am
Sproull Atrium, Miller Center
There is much more to being a musician than performing, composing or teaching. In this fun, informative and interactive session, hear from Arts Leadership Program alumni who have carved out successful careers that unite their many skill sets.
Event open to all Eastman Weekend registrants and current Eastman students & faculty.
Free, but registration required by Friday, October 5 to alp@esm.rochester.eduOur ALP Tabletalk participants:
- Scott Provancher (Panel Moderator)
- Benjamin Maas
- Rachel Roberts
- Melissa Ngan Snoza
Photo Slideshow from the Weekend
Scott Provancher (Panel Moderator)
President, Arts & Science Council (Charlotte, NC)
Eastman Degree BM AMU Percussion, 1998 (2nd ALP Class)
ALP Internships Eastman School of Music Development & Public Relations
ALP Courses Fundraising & Development; Politics of Art, The Musician “In Residence”;
Sound Technology & Multi-media
Scott Provancher joined the Arts & Science Council of Charlotte, NC, as President in July 2009. Since that time, he has successfully raised $20 million to complete an $83 million endowment campaign for the new Levine Center for the Arts and raised more than $14 million in annual support for Charlotte’s cultural community. Provancher serves on the Americans for the Arts’ Private Sector Council and the Knight Foundation’s National Arts Advisory Committee; the boards of the North Carolina Arts Council, Greater Charlotte Cultural Trust, and Charlotte Center City Partners; and advisory boards for Queens University of Charlotte’s College of Arts & Sciences and the Eastman School of Music. In his prior position as vice president and campaign director of the Fine Arts Fund in Cincinnati, Ohio, the oldest and largest united arts and culture fundraising organization in the country, Provancher led key initiatives focused on growing audiences and participation for the arts and culture sector. He spearheaded a groundbreaking customer research project that helped the Fund’s member organizations grow their audiences through collaborative marketing programs.
Benjamin Maas
Owner and Chief Engineer, Fifth Circle Audio (Los Angeles, CA)
Eastman Degree BM AMU Clarinet, 1997 ***first ALP class***
ALP Internships American Jazz Philharmonic/ Henry Mancini Institute
ALP Courses Preserving & Expanding Art Music in the 21st Century; Politics of Art; Future of the American Symphony Orchestra; The Enterprising Musician; Reaching Out without Selling Out; Sound Technology & Multi-media
Benjamin Maas is the owner and chief engineer for Fifth Circle Audio in Los Angeles, CA. He is particularly busy doing the recording and sound design for live musical performances as well as commercial CD releases. Recent recordings have been for the Bridge, Harmonia Mundi and Naxos labels as well as broadcasts locally and nationally on radio and television. Sound Design and amplification duties have led him to work with groups and performers ranging from Ensemble Modern, the Australian Chamber Orchestra, Dawn Upshaw and others.
Rachel Roberts
Director, Entrepreneurial Musicianship, New England Conservatory of Music (Boston, MA)
Eastman Degree BM AMU Flute, 2003
ALP Internships Rochester Philharmonic Orchestra, Artistic Department
Eastman School of Music, Communications Department
Montana Summer Festival
ALP Courses Arts Media & Promotion; Entrepreneurship in Music; Compelling Communication;
The Art of performance; Online Self Promotion
Rachel Roberts was appointed New England Conservatory’s first Director of Entrepreneurial Musicianship by President Tony Woodcock in September 2009. She was charged with designing and leading this major new initiative that equips young musicians with key extra-musical skills to support their artistic careers. Prior to joining NEC, Rachel served as the first Director of Strategic Planning Engagement for the Atlanta Symphony, where she led the ASO’s grand opening festivities at the Verizon Wireless Amphitheatre at Encore Park, a 12,000 seat outdoor facility that serves as the ASO’s summer home. Rachel arrived at the ASO after completing the League of American Orchestras’ Orchestra Management Fellowship program, working with the orchestras at Aspen, Detroit, South Dakota and Atlanta. Previous positions included Artistic and Production Assistant with the Houston Symphony. Throughout her career, Rachel has continued to pursue her passion for flute and enjoys performing, teaching, and accompanying colleagues across the country.
Melissa Ngan Snoza
Executive Director and artist, Fifth House Ensemble (Chicago, IL)
Eastman Degree BM AMU Flute, 2002
ALP Internships Rochester Philharmonic Orchestra, Artistic Operations
ALP Courses Arts Media & Promotion; The Classical Music Crisis; Classical Music in a Pop Culture; Surviving & Thriving in the Arts Marketplace; Economics of Art & Culture; Entertainment Law & Music; New Skills, New Choices, New Careers for Musicians; Grants 101; Tune In, Log on & Drop Out; Studio Production Techniques; Guide to Online Self Promotion
Melissa is currently Executive Director of Chicago-based Fifth House Ensemble, a versatile and dynamic group praised by the New York Times for its “conviction, authority, and finesse.” Having pioneered the art of narrative chamber music with its signature series Black Violet and The Weaver’s Tales, Fifth House’s innovative programs engage audiences through their connective programming and unexpected performance venues. A passionate advocate for chamber music, Melissa currently performs with the Peninsula Music Festival and freelances throughout the Chicago area. Also an active educator, Melissa currently serves as Adjunct Professor of Flute at Carthage College, teaches a music entrepreneurship course at DePaul University, presents workshops on arts entrepreneurship and creative programming as a member of 5HE and maintains a private studio. She has been a member of the Civic Orchestra of Chicago, has performed with the New World Symphony, the National Repertory Orchestra, the Aspen Music Festival, and was the only American flutist invited to the first Music Master’s Course in Kazusa, Japan. Melissa is a graduate of the Eastman School of Music and Northwestern University.
Hotel Accommodations
The Rochester Plaza Hotel and Conference Center has been designated as the Preferred hotel for the ALP 15th Year Celebration. Join ALP alumni in staying at this hotel to take advantage of additional opportunities to connect. This will also be the preferred hotel for the Rayburn Wright Tribute Alumni, so additional jazz performance listening opportunities will likely be taking place right in the hotel.
Rochester Plaza Hotel and Conference Center
$115 standard rooms
70 State Street
Rochester, NY 14614
(585) 546-3450
(866) 826-2831
Reservation Cut-Off: September 15, 2012Preferred hotel for the ALP 15th Year Celebration*
* When making your reservation, please ask for Patty Vahue and then mention that you are with the ALP Alumni Group to receive the rate listed.
Other hotels in the Rochester area reserved for Eastman Weekend
Want to help or have suggestions?
Contact alp@esm.rochester.edu or call 585-274-1112
